Role of Microfinance on Women Entrepreneurship Leads to Decrease in Poverty: Evidence from the Rural Area of South Punjab
Keywords:Women Entrepreneurs, Micro Finance, Poverty Alleviation, Micro Loans, and Corporate Social Responsibility
The objective of this study was to understand the role of microfinance on women's entrepreneurship which led to a decrease in the level of poverty in South Punjab. It is a fact that the women entrepreneurs in South Punjab are directly concerned with the microfinance banking sector to improve the business standard in the market and get other related services. This study was conducted on the quantitative data that was collected with the help of a Likert five-point scale from the respondents of South Punjab. The study concludes that there is an important role of the micro-finance banking sector in the businesses of women entrepreneurs of South Punjab. Furthermore, this study reveals that microloans and micro-savings accounts are useful to alleviate the poverty in the rural areas of South Punjab. Significantly, this study provides related theoretical as well as practical implications that are important to consider in the case of the women entrepreneurs of South Punjab that would help to improve the living standard of the women to the advanced level and alleviate the poverty.
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