Competitive Social Science Research Journal

Significance of the Text in Visual Metaphor Advertising

Raina Tabassum — Sat, 30 Mar 2024 00:00:00 +0000

The purpose of this study is to examine the application of visual metaphors in advertising, specifically by analyzing the interaction of the text and the image in communicating metaphorical meaning. Relying on existent theories of rhetoric and metaphor, the paper identifies three main categories of ads based on the usage of visual metaphors. Further, by analyzing several cases of sample advertisements, the authors explore the role of visual metaphors in simplifying complicated concepts and increasing audience interest. Additionally, the researcher demonstrated that visual metaphors reinforce the verbal message, provoke the necessary emotions, and enhance the cognitive and emotional aspect of the message. Thus, this study provides an overview of the significant role of visual metaphors in advertising communication. Visual metaphors combined with verbal messages can produce stronger visual impressions to strike out emotionally and establish a deeper connection with the viewer. This paper offers valuable insights into the powerful role that advertisements play nowadays through improvements made possible by images.

Exploring Racist Language used by University Students in their Peer Communication

Munazza Afzal Khan — Sat, 30 Mar 2024 00:00:00 +0000

The current research is basically an attempt to investigate the racist language used in communication of university students in University of Okara. Racist Language involves words, phrases, expressions or sense characterized by the racist attitude. This study delves into Conflict theories, which analyze gender inequalities, race, social class, education, ethnicity and look at how these create tensions in society. The present study was based on the conflict theory that explained the conflicts that have arisen due to the inequalities based on gender, social classmates well as ethnicity between the dominant and subordinate class or groups. The objective of the study was to identify the challenging racist words that are used by the students within the University of Okara. To get the objective, the study used qualitative research design. Data was collected through participant observation, where the researcher actively joined that particular group which was studied. The study focused on undergraduate students at the University of Okara. Data was collected randomly from students across various departments at the university of Okara for this research. Findings of the research have indicated that racist words spoken by the students in University of Okara were in different languages like Urdu, Punjabi, Saraiki and English. Some words were offensive and derogatory and In University setting many students have experienced and witnessed (respectively) racist bullying and harassment at the hands of other students. This work will be beneficial for the researchers to identify the challenging racism in educational institutions. Furthermore, this study will be helpful for the Authorities and teachers to take specific and directed actions towards eliminating the racism. The current work also paves the way for the students to free themselves from their biases and prejudices.

A Comparative Study of Illocutionary Speech Acts in Makki and Madni Sarahs of the Holy Quran

Zeenat Rubab, Rimsha Parveen — Sat, 30 Mar 2024 00:00:00 +0000

The research project aims to compare Makki and Madni Surahs of the Holy Quran on the basis of speech act realization. The purpose of the study is to inquire to what extent the illocutionary speech act realization is different in both Makki and Madni Surahs of the Holy Quran. For the purpose of conducting the present research, two Surahs of the Holy Quran, one from Makki Surahs An Nahal and one from Madni Surahs Tawbah were chosen and a corpus of their translation was developed. Searle’s(Searle & Searle, 1969) speech act theory was used as theoretical model which categorizes speech acts into five categories namely assertive, expressive, directives, declaratives and commissive. A list of all possible verbs was compiled which come into the speech acts categories. The results at lexical level show that assertive speech acts are the most frequently used speech acts in both Surahs. There are some variations based on directive speech acts as the language of Makki Surah is less directive then Madni. The findings of the study can further help investigate a larger set of data from religious texts.

What do students and teachers think about providing incentives presented by school leadership?

Abheer Gull Khan — Sat, 30 Mar 2024 00:00:00 +0000

The work of a teacher is aristocratic. The daily task of the teacher is improving the quality education and to polish students to be a model student, competent, smart, noble, and active. It’s not easy for teachers to make their students a better version of themselves; it requires a lot of effort and potential. The monthly income of a teacher is not so large that’s why he/she will need additional money to fulfill his/her needs and make his life prosperous. Incentives are the additional money that will be given to the teachers based on their performance as a reward. Not all teachers have the same incentives, everyone gets their reward according to their performance. A managerial system is needed in setting the number of rewards that will be given to the teachers so that the receipt of incentives will be more unbiased by applying this method.

Transitivity analysis of Noor Jehan's character in the book "I should have honor"

Saba Khadam — Sat, 30 Mar 2024 00:00:00 +0000

This research aims to describe Process Types, Participant Functions, and Circumstantial Elements through Transitivity Analysis of an English textbook which name “I should have honor". The purpose of this study is to characterize the linguistic competence demonstrated in the textbook. This study used descriptive qualitative method that described texts found in the textbook. The data is collected in the form of clauses from English texts and used the quantitative method to show the percentage and frequency of the data in tables and graphs. The instruments utilized in this research are the researcher and the data sheets. This research found the Process types namely Mental, Behavioral, Verbal, material, and Relational processes. And Participant Functions found like Actor, Range, Goal, Recipient, Client, Sayer, Verbiage, Target, Receiver, Sensor, Phenomenon, Behaver, Carrier, and Attribute. The characterized Circumstantial Element are Place-Location, Time-Location, Manner, Accompaniment and Matter based on the analysis.