ABUSIVE SUPERVISION” AND “CREATIVE PERFORMANCE”: MODERATING ROLE OF EMPLOYEE’S IDENTIFICATION WITH ORGANIZATION AND LEADER

Abstract

The significance of Employee’s Creativity has been enhanced the competitive dominance of an organization nowadays in the combative economy. In the present modern era of the globalized economy, creativity is the critical driver for the growth of an organization. Creativity has established the most critical variable in the vast literature, which can be affected by abusive supervision. In the present study, the process through which abusive supervision affects the Employee’s Creativity was examined. Specifically, the main focus of this study is that abusive supervision is related to the creativity of the employees and moderation effects by the Identification of employees with their organization and leader. So, the main objective of this study is to explore the impact of abusive supervision on the Employee’s Creativity in the private telecom sector of Pakistan with the moderation role of Employee's Identification with their organization and leader. Quantitative research methodology, deductive approach, and cross-sectional time horizon were used to analyze the correlation between the variables. So, the survey technique was used to fetch data, and a five-point Likert scale was used. Employees of the telecom sector of Pakistan in 4 Districts of Punjab, Pakistan, such as Gujrat, Sialkot, Gujranwala, and M.B.Din, were targeted as the population for the present study. Total 400 employees were chosen as a sample by utilizing the proportionate stratified random sampling technique, and among them, 355 No. of employees' data was fit for the analysis. Statistical tools such as SPSS and AMOS were used to examine the collected data to fetch the results. Outcomes of the present study depict that abusive supervision has a negative impact on the creativity of employees. Whereas organizational Identification has a significant positive effect on employee creativity, Identification with Leader did not affect the relationship between abusive supervision and creativity of employees.