Role of Cell-Phone Banking in the Development of Small Enterprises: An Evidence From Pakistan

Abstract

This study was conducted to investigate the relationship between cell phone banking services and business growth in small and informal enterprises. The study area was three districts of Punjab province of Pakistan. The research design was cross-sectional and primary data was collected through questionnaire. The convenience sampling method was used for field surveys in Bahawalpur and Multan. The target population was the business-persons engaged in trade, service, and self-employment. The regression model was applied by integrating the independent variables of mobile banking services i.e. mobile business transactions, mobile investment and mobile loans and the dependent variables i.e. Business sales. The descriptive and analytical results showed that there found positive and significant relationship between business growth and mobile banking key services. The study recommend cell phone banking telecommunication companies should provide tailored user-friendly services to strengthen small business capacity and profits