Bhatti, A. M., M. A. Azhar, and M. K. Jalil. “Hybridity in TV Commercials Constructing the Modernity: A Critical Discourse Analysis Approach”. Competitive Social Science Research Journal, vol. 1, no. 1, Apr. 2020, pp. 38-59, https://cssrjournal.com/index.php/cssrjournal/article/view/22.